Difference Between ON Page and OFF Page SEO

Table of Contents

Basics of on and off page SEO in digital marketing

Search Engine Optimization (SEO) is really important for ranking any post in search engine. But, many blogger, affiliate and digital marketers are not knowing the power of SEO. If your content is unique and very informative but still it is not ranking on first page of GOOGLE then you must be not using SEO techniques correctly. Yes, SEO plays an important role for bringing to your post on the first page of search engine. Different SEO techniques are used to increase the rank of any blog post.

Today we will learn about different types of SEO techniques or Strategy used for ranking your blog or website in search engine. Mainly two types of SEO, On page SEO and Off page SEO techniques are used for ranking any content in search engines. On page SEO can be done on the front end of your content while Off page SEO is done at the back end of the content. We will learn about both SEO techniques in detail in this post.

What is On page SEO?

On page SEO is a the technique used for placing your targeted keywords in blog post title, headers, images, meta description etc. When you place your targeted keyword in the important section of the content, the search engine will come to know the topic of your content and it will rank your content higher.

For example, if you want to write a blog post on “ Digital Marketing” then all the important places of you content should have the targeted keyword “Digital Marketing” in it. Below are the examples of how your heading, subtitle and description should be so that your targeted keyword in it.

Title : Digital Marketing : Advantages of learning it for future

H1 header : Basics of Digital Marketing

H2 header : What is learned in Digital Marketing

H3 header: How digital marketing will help you

Any image in your content should have targeted keyword “digital marketing” in the Alt text section of the image. Google reads the “Alt Text” section of image and hence your images will rank if someone search your targeted keyword.

Meta description: Checkout how digital marketing is helping youngster and making them learn different technique like SEO which will help them for bright future.

So, as you can see how I used my targeted keyword “digital marketing” in my content using On page SEO technique or strategy. On page SEO can be done while writing your content only, you just have to place your targeted keyword on the important and highlighted section of your content.

Meta description is the short information about your post which will be shown below your blog post title when some one search content on search engine like google.

Also, your blog post or content URL should also mention your targeted keyword “digital marketing” it will surely increase your On page SEO score.

Most important is your content and the information given in it. The more your content is unique the more it has chances of ranking higher, provided you follow all SEO techniques and strategy.

What is Off page SEO?

Off page SEO is generally you cannot do while writing your blog post. Off page SEO helps in building the authority of your blog or website. Authority of the blog increases when your website or blog get more and more authority website backlinks.

Backlinks are also of two types: Dofollow and Nofollow.

Dofollow backlinks add more to the authority score than Nofollow backlinks. Nofollow or Dofollow backlinks from high ranking website helps in increasing the authority score of any blog.

Blog commenting is the one of the most used method to get backlinks to your website. You can visit any high ranking blog or website related to your niche and comment to their blog post. This way you can get backlinks to your website once your comment is approved.

Participating in High ranking forums and commenting on their post also helps in getting backlinks and ranking your website in Google. Forums helps in finding people from your niche and sharing your ideas and views with them.

Guest post also an important method to get backlinks. If you can write a descriptive and unique guest post for blogs, you can mail them to the respective blog owners and asking them to share the post on their website along with your blog URL. This way both get benefited.

Factors that impact On-page SEO are as follows

Internal Linking
Mobile Friendly
Navigation
Content Quality
Meta Descriptions
Image Alt Text
Page Speed
Core Web Vitals
Title Tags

Factors that impact Off-page SEO –

Social Media
Backlinks
Mentions
Google Business Profile (earlier Google My Business)

Conclusion

Hope you can now got the clear idea about On page SEO and OFF page SEO strategy and technique. These SEO techniques is a must to rank any blog in the search engines, hence each blogger should learn SEO first and then enter in the world of blogging.